Some facts...

• Hispanic households receive about 20 Spanish direct mail pieces per year compared to 300 per year for the general population

• More than 70% of Hispanics make it a habit to read direct mail and 33% are interested in receiving more

• Hispanics whose first language is Spanish are more responsive to mail in Spanish, native language removes any barriers

• Direct Mail is cost effective, allows targeting of a specific audience and more importantly, results can be measured

• Less Spanish direct mail means your advertising dollars are more effective in a less-cluttered ad environment

Source: SRI Consulting Business Intelligence, Target Marketing, and Hispanic Magazine